The place of research cannot be downplayed in the development equation of any industry. GCF seeks not only to lead in research but also inspire research within the cultural space. One of such is mapping of the cultural sector to ascertain our contribution to the national economy. Recently, together with other partners GCF facilitated the Highlife Stakeholders Conference which identified the keys stakeholders and establish a roadmap to getting highlife music added to UNESCO’s list of intangible cultural heritage. One of the requirements of this project is to provide baseline research to build a strong case of Highlife.